John Han


Conceptual Thinking, Design Strategy, Research


As I had begun the Thesis project, our professor Alexander Manu; wanted us to remember the most enjoyable moment in our lives we felt most passionate about. Immediately, I thought of my summer trips to Tokyo during 2013, and on 2014. 

During the total of my 2 months stay over the summers, I had spent most of my time exploring popular districts in Tokyo. Exploring both the urban cities and the rural mountain regions, I had learned about and discovered; a new level and scale in culture like never before. As a design student at the time, I had felt totally dwarfed as a single human being, and felt the need to totally redefine my understanding of how 'having fun' and entertainment had been. This had been the inspiration and direction to my thesis project; how could I maximize my interaction with the environment am in? 

Phase 1 - Discovery


As the first conceptual design project I've ever had the opportunity to explore, I had embraced ambiguity and heavy focused towards understanding services, and it's triggers.

Focused around not a specific design problem, but a human desire to maximize interaction, I had started my research towards understanding how we interaction with the environment. 

How do we communicate with our surrounded which establishes an interaction?

Through the 5 senses, I had mapped each condition as reactions to various outcomes they have to us. 


Focusing directly towards sight, as the key condition towards receiving information, I had further developed my understand towards sight as a guide to service

Looking into the concept of a the Third Eye, it is a perspective tool used to obtain information. An aura for an example, is a spiritual shell which emits luminosity unique to each individual. Taking luminosity into context not as a form of light, but into information; one could receive an understanding about their surroundings. 

In our current technology driven society, the Third Eye could be viewed as a smartphone, and the aura could be seen as Facebook; however, in this context, what if we had the ability to see the Facebook of the environment? What information would such an environment provide for us? 

Phase 2 - Exploration


I have concluded that we base our need to see, through 3 specific services of sight, and ultimately learn from those services. Framed inside the need to learn through sight, I have then explored what information we might seek through sight. and questions we require to use sight. 


What is the user ultimately want to learn about the unknown they are confronted with?

How could this information be used to maximize the interaction between the user, object, and space? 

Trend Analysis

After further understanding the problem space, I have then researched towards defining existing services within the relationship between consumers and the environment. 


  • One of the worlds most versatile camera used to promote and record user journeys 

Augmented Reality

  • Overlapping information from scanned environment, enables user to receive additional information originally unprecedented. 

Internet of Things

  • Connection between objects to objects which originally did not have internet connection (devices outside of computers and phones). New interactions between object to object, and towards people.


  • Video blogging, enables users to broadcast and share experiences from just about anything. Whether it had been an video about 'unboxing' packages, or a travel log, vlogs had allowed us to visually communicate journeys through guides. 



  • Imagine knowing far more then what you had originally expected, through the perspective of another

Impression Imprint

  • Imagine the digital Ponts des Arts Bridge, where users and the environment exchange records of their experiences; and further grow value within one another. 

Foreign Adrift

  • Imagine visiting a city across the world, and the environment will provide all the information you would never need to know about the place. 


  • Imagine following through the augmented digital footsteps guided from locals.


Inside the digital space of perception, and user to environment communication, is the project direction I had explored of the digital Third Eye. 

Phase 3 - Envision


To recap, the influences of the Third Eye was developed from a surplus of information, and need to filter practical contents. After looking at what specific information the environment could provide to the user, beneficially to the situation; I have directed the project towards reviews. 

The Third Eye will structure a new source of information through an aggregation of multiple view points. The new source of information will be based upon various existing reviews, and provide a holistic view of what the user wants to learn more about. 

Journey Mapping

Based upon the user influences of how one would lead towards a need to read reviews, is a content map. The map reads how one would develop an urge to need reviews, and what physical and digital products are required to access the information. Afterwards, the user would explore and analyze the contents within the review. Expanding upon the scenario of user thoughts, are opportunities of how new services might benefit the user. 


Creditably in reviews are determined by the evaluator's history, and the their proficient record. 

Phase 4 - Development


Compared to other review hubs, theThird Eye does not provide short or long reviews at all. It provides acollection of reviews, restructured and identifying all the key words. 

App Design


Throughout my first real digital design project throughout OCADU, I have learned and explored the values within designing a service. Diving mainly towards research, I have embraced the journey within this conceptual design project. 


Using Format